First Renewal On: 19 May 2025
×Copyrights © 2016 The Bridge Ad Agency — All rights reserved.
First Renewal On: 19 May 2025
×Subtotal: £325.00
First Renewal On: 19 May 2025
×Subtotal: £325.00
Digital Marketing Best KPIs & Smart Goals Examples, To reach your destination, you need a clear sense of direction. This is true for your business, as it is just like a road trip.
And in the Business World, this sense of direction can be illustrated as Goals, Objectives, and Targets that you have to hit each to step toward your Business Success.
But how do you set the right goals for your Business? How can you measure your results to ensure that you’re on the right track?
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In this article, I’ll be explaining how to set the right KPIs that work the best with your business’s SMART Goals.
KPI is an acronym that stands for Key Performance Indicators, which are the Metrics that Managers and Business Owners use to measure the actual performance against their set goals, in order to make sure that they are moving in the right direction towards these goals.
This means that KPIs have to be a measurable value that directly relates to your business objectives.
For example, if your goal is to increase your Facebook Page Followers From 30,000 Followers to 100,000 Followers.
Then you have to set the “Number of Followers” as a KPI for this goal, and then check your results. If your number is moving towards 100,000 this means that you’re in the right direction, but if not then you have to get back to your strategy and see what’s wrong.
In setting Goals and Objectives for your business you can use the SMART Goals Framework, where SMART is an acronym that stands for Specific, Measurable, Assignable, Relevant, and Time-bound.
This Framework helps you to set your business goals and maximize your business performance.
The key factor in creating Specific Goals is that they drive action. Suppose this, instead of “being more successful” aim to “get new 100 customers” This goal gives you a plan of action and even assists you to focus your activities towards it.
Your goal has to be able to be measured, in the previous step “Specific” we had two examples of goals. The first one “being more successful” cannot be measured, as a result, you can’t assign a goal like this for your business, otherwise, you won’t be able to know if you’re moving in the right direction or not!
But in the second example “Get new 100 Customers” you can set the “Number of New Customers” as a KPI for your Goal, and then you can measure your results to know if you’re moving on the right track or not.
your goal has to be able to be assigned to one person who can take decisions, direct the efforts of the team and also follow up to ensure that you are making progress toward this goal.
For example, if your goal is “Getting new 100 Customers” you can assign this goal to the Sales or the Marketing Manager who can take decisions based on his experience to achieve this goal.
But a goal like “being more successful” cannot be assigned to a specific person within your business, so you can’t choose “being more successful” as a goal for your business even if you wish to be more successful.
And here you have to consider your reasons for choosing the goal, in other words, it is “What is Your Why?”
Let’s take our goal of “Getting 100 New Customers” as an example and determine why can we go for a goal like this?
And in answering the “What is your Why?” question, all we need is to ensure that our “Our Goal is Relevant to Our Purpose”
So, for example, if my purpose is to create a Business Culture that prioritizes Work-life Balance, “Getting 100 New Customers” Is Not a Relevant Goal for my Business, so in this case, I can’t consider this goal and I’ve to look for another one which serves my purpose.
But, if my purpose was to Increase the Sales of my Business, in this case, I can consider “Getting 100 New Customers” as a business goal as It IS Relevant to My Purpose.
if your business goals don’t have a deadline, this can make it easy to put off the work needed to get them done.
That’s why it is so important for any business goal to be Time-Bound.
For example, if you don’t have a deadline for the goal “Getting 100 New Customers” you can easily stop working on this goal when you reach 60 or 70 customers!
But if you attached a deadline for your goal, “Getting 100 New Customers during this Month, or Quarter” this means that you or the person you’ve assigned to work on this goal will work to achieve this goal within the specified timeline, so you can measure the results and even assign more goals to achieve.
Google Ads provides a range of Key Performance Indicators (KPIs) to help you measure your advertising success. Understanding these metrics is crucial for improving your ad campaigns and achieving your marketing goals.
Measuring the performance of your SEO efforts is crucial for improving your website’s visibility and driving valuable organic traffic. Key Performance Indicators (KPIs) help you track and analyze the effectiveness of your SEO strategies.
YouTube is a powerful platform for content creators and businesses alike, but measuring the success of your YouTube channel requires tracking the right Key Performance Indicators (KPIs). These metrics help you understand how your audience is engaging with your content and can inform your content strategy for better results.
Social media has become a vital part of digital marketing strategies, but measuring its impact requires tracking the right Key Performance Indicators (KPIs). These metrics help you assess the effectiveness of your social media efforts and make informed decisions to improve your social media strategy.
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